Very few brands avoid marketing on Social Media platforms. This is because developing a social media marketing strategy and building high quality accounts has pretty good benefits. Social Media can significantly increase brand awareness.
There are 4.95 billion Social Media users. That's right, and that's 61% of the worlds population. Just being a part of the social media world can get you in front of millions of potential clients.
The best kept secret to your social media post is your "catchline". I know it's a lot of pressure, but if you cannot catch the attention of your potential client within the first second or two of your post, you'll lose them completely.
Now, don't let this stress you out. You can make it fun! Also, just stay consistent.